01 Overview
building authority in the data center market
In a digital economy marked by accelerating demand for data centers, AWIP recognized the opportunity to position its advanced building envelope solutions as the ideal choice for this lucrative market. The challenge was to connect with architects, contractors and facility owners to communicate the value of AWIP products including its OneDek® low-slope roofing assembly and DM40-F+ panels with InnovaCELL™ technology.
02 Services
To establish AWIP as the premier insulated metal panel provider for data centers, Pipitone researched the market’s opportunities and challenges before facilitating an intensive discovery session. From there, Pipitone developed an integrated marketing campaign to target audiences at every stage of the client journey. Our strategy focused on educating the market and building trust through a consistent and compelling message: Data Center Projects, Built with Metal Panels, Backed by Data.
Expertise
- Industry Research & Analysis
- Integrated Campaign Development
- Internal and External Education
- Digital & Print Advertising
- Content & Social Media Marketing
- Trade Show & Event Support
03 Impact
Through strategic messaging and targeted outreach, Pipitone guided AWIP in increasing brand awareness, generating valuable leads, and garnering its reputation as the go-to supplier to the data center industry.
