We’re confidence builders. Putting decades of experience to engineering strategies that help building product manufacturers get results—from getting into the spec and staying there—to generating leads, launching products and building brands.
My presentation, “Converting Brand Equity into Sales Opportunity”, focuses on using integrated marketing to maintain share of voice, nurture relationships, measure as you go, and gain more conversions. But before I speak that day, I’d like to give you a little sneak peek into my insights.
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As remote work becomes the new normal for architects and other design professionals, building product manufacturers have been forced to react quickly. In the past few weeks, we’ve helped our clients find solutions to urgent marketing challenges.
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Are you losing specs at some point in the value chain that you should be keeping and closing? That probably means there are issues in how your brand’s message is being communicated to different value chain members.
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