01 Overview

Bobrick, a global leader in commercial washroom accessories and partition systems, needed to identify and nurture qualified leads for their architectural and aftermarket representatives. Bobrick didn’t have a centralized leads database. By building an automated marketing process designed to target the right audiences with the right messages at the right time, Pipitone enabled Bobrick to connect representatives with qualified leads.


02 Services

After developing personas for each of Bobrick’s audiences, Pipitone built a fully integrated marketing automation system that enables Bobrick to reach representatives, distributors, facility managers, interior designers and architects with messaging tailored to their specific needs and sends qualified leads directly to Bobrick representatives.


  • Marketing strategy
  • Marketing automation
  • HubSpot integration
  • Database management and reporting
  • Integrated campaign marketing

03 Results

Pipitone’s marketing automation and lead generation efforts identified and targeted 6 industry personas and grew Bobrick’s lead database 132%.