01 Overview

PPG brought together two product lines, Commercial Performance Coatings and PPG TRUEFINISH® Industrial Coatings in order to streamline and consolidate its Light Industrial Coatings offerings. They were doing this to continue to grow that business under a bold and memorable new brand name. This new brand would unify their product portfolio, drive awareness, and position PPG as an industry expert in the light industrial coatings market. Ultimately, the goal of the new brand was to help grow existing customers and bring new ones into the fold.

PPG Versolon Sizzle Reel

02 Services

To prepare for the launch of the PPG VERSOLON™ solutions brand, Pipitone worked together with the PPG team to develop the high-level messaging and brand voice and tone that would be employed by this exciting new brand. To support the launch, a new website was created along with a range of print and digital ads targeted to a range of markets. Additionally, Pipitone’s PR team helped get the word out with multiple industry publications.


  • Brand strategy
  • Creative concepting
  • Content development
  • Web design
  • Graphic design
  • Print advertising
  • Digital advertising
  • Public relations
  • Social media
  • Email marketing

03 Results

The PPG Versolon solutions brand was successfully launched in Q3 of 2022 with the launch of the website and multiple ad placements. In just one quarter, the PPG Versolon team saw several impressive results across print, digital and public relations efforts.


Impressions on digital advertising


print ads placed in publications with total readership of over 100k


articles placed in industry publications highlighting the announcement


LinkedIn Carousel Advertisement


Digital Banners


Sales Brochure


Brand Spread Advertisement


Market Segment Advertisement in Trade Publications