01 Overview

Impact on a Massive Scale

To help FORTA break through a swath of look-alike industry marketing, Pipitone developed a series of highly targeted digital campaigns anchored by dramatic animal-inspired creative that embodied the toughness, durability and strength of fiber reinforcement. From “Ferrocious Strength” to audience-specific concepts for golf courses, commercial properties and paving contractors, the campaigns stopped the scroll, sparked engagement and positioned FORTA as an innovative leader in asphalt and concrete reinforcement.

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02 Services

Pipitone developed a multi-channel marketing program featuring clever creative and messaging designed to increase awareness, engage key decision-makers and generate demand for FORTA’s fiber reinforcement products across several target markets.

Expertise:

  • Campaign Strategy
  • Audience Research & Segmentation
  • Creative Development
  • Digital Advertising
  • Landing Pages
  • LinkedIn Marketing
  • Print Collateral
  • Sales Enablement Tools
  • Performance Reporting & Optimization

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03 Results

The FORTA-FI campaign generated strong engagement among the highly targeted audience of golf course owners.

  • Achieved 88,482 impressions, 1,487 clicks and a 1.7% click-through rate, significantly exceeding platform benchmarks
  • Drove an average 8.04-second dwell time, outperforming industry averages
  • Reached key decision-makers, with 52% of engagements coming from priority target audiences
  • Captured the attention of major organizations including PGA TOUR, Augusta National Golf Club, PGA America, Pebble Beach Resorts and Troon

The “No Bull” Campaign distributed a direct mail kit to regional paving contractors for a tangible introduction to the FORTA-FI product.

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