Vitro Architectural Glass partnered with Pipitone to relaunch its signature Starphire Ultra-Clear® low-iron glass for interior applications. Pipitone developed an integrated marketing campaign to increase awareness of Starphire® glass and its industry-leading clarity to ultimately encourage specifications for interior projects.
Pipitone developed an integrated marketing campaign that included an all-new website; press releases and media outreach; nurturing emails for architects and interior designers; collateral for sample kits and fabricator partners; and print, digital and social media advertising in leading trade publications.
- Marketing strategy
- Creative concepting
- Content development
- Web design
- Graphic design
- Print advertising
- Digital advertising
- Public relations
- Social media
- Email marketing
With its sparkling clarity, Starphire Ultra-Clear® glass provides a blank canvas for exceptional design and has become a popular choice for luxurious interior applications such as doors and partitions, shower and bath enclosures, kitchen backsplashes and more.
Pipitone published advertising for the Starphire® glass interiors campaign in leading architectural and interior design publications and digital channels, which produced the following results:
impressions generated from web banners
thanks to strong visual elements that captured users’ interest
In 10 months, the campaign generated requests for
Starphire® glass sample kits
12" x 12" Starphire® glass samples
4" x 6" Starphire® glass samples