01 Overview

brand building with attitude

Guttman wanted to differentiate itself from competitors, and needed a brand voice that would connect to both internal and external audiences, helping reinforce Guttman Energy’s brand of market specific energy intelligence.

Gutt-check ads

02 Services

Pipitone delved into key pain points among customers in key targeted markets and developed the “Gutt-Check” campaign, reinforcing the Guttman name while linking it with their market specific intelligence. With a gritty style of human imagery and content with an attitude to resonate with each of the audiences.


  • Brand Messaging
  • Trade Media Advertising
  • Digital Marketing
  • Email Marketing
  • Channel Marketing
  • PR
  • Social
  • Blogs
  • Collateral
  • Website Development



Guttman Energy magazine

03 Impact

Created brand awareness in multiple markets with relevant content in each. The “Gut Check” attitude was embraced internally and reinforced by the entire sales team.

Guttman set of flyers