01 Overview

re-energizing a safety leader

MSA wanted to revitalize their Fixed Gas & Flame Detection Systems communications internally and externally. Looking to reestablish market leadership, increase new leads and increase sales, especially in the energy markets.

MSA posters

02 Services

Reinforce the high degree of safety protection that MSA provides, Pipitone developed a campaign featuring real people in the field showcasing who and how MSA is protecting with the campaign theme, “A Fixed Sense of Safety.”


  • Brand Line
  • Campaign Concepting
  • Content
  • Design
  • Print/Digital Campaign
  • Website
  • Trade Show
  • Giveaways

MSA trade show

03 Impact

Created significant brand awareness and was embraced internally and well as reinforced by the sales team. Concept enhanced the nurturing program that increased new sales leads especially in the energy markets.

MSA website

MSA banners