Peoples, the Pittsburgh-based natural gas utility company, wanted to transform their public perception as a natural gas utility to an energy solutions company. Peoples identified three areas where they wanted to inspire conversation: Natural Gas Vehicles, Combined Heat and Power, and Construction Heat. The objective was to create awareness among influencer target audiences to reach out to Peoples sales team members to discuss solutions in these areas.
NGV Fleet Video
After researching the influencer market in these three areas, Pipitone created an outreach campaign to influencers with the goal of creating awareness and engagement. The new campaign, “Let’s Talk,” focused on Peoples’ expertise and innovative solutions by showcasing their knowledgeable lead employees in these departments.
- Programmatic digital ads
- Direct mail
- Paid social media ads and e-newsletters
- Microsite and landing pages
- Digital marketing and online videos
- Print advertising
This campaign generated immense awareness and shifted the overall brand perception, encouraging these highly visible sectors to talk candidly with Peoples about a broad range of potential energy solutions.
8.2 million +
Programmatic Digital Ads