Melissa Dunn Joins Pipitone as VP of Strategic Communications
With 20 years of healthcare marketing expertise, Melissa Dunn is elevating our agency as the new VP of Strategic Communications.
Read Moresupporting health brands with innovative solutions
In the ever-evolving healthcare and wellness landscape, standing out requires more than just expertise. It demands a marketing partner who understands the complexities of your industry and the humanity behind your mission. At Pipitone, we craft integrated strategies that not only navigate the challenges of the highly regulated healthcare industry but also connect with the people who matter most: patients, clients and communities.
From pharmaceutical to medical technology to senior care and hospital systems, we specialize in creating campaigns that inspire trust, drive engagement and deliver measurable results. Whether it’s launching innovative products, enhancing patient experiences, or building brand loyalty, our team is dedicated to helping you achieve your goals with precision and purpose.
Let’s work together to shape the future of health and wellness…one meaningful connection at a time.
areas of expertise
- Consumer Health & Wellness: Building trust and awareness for vitamins, supplements and wellness-focused products.
- Health Tech & SaaS Solutions: Promoting cutting-edge technologies and software solutions that streamline healthcare operations and redefine patient care.
- Medical Devices & Diagnostics: Launching and managing campaigns for innovative healthcare tools and the omics field (e.g. metabolomics, genomics).
- Hospital Systems: Positioning regional hospitals to compete with larger systems and enhancing patient engagement.
- Medical Practice and Physicians: Supporting independent practices and physician networks with strategies that boost patient acquisition, retention, and community trust.
- Senior Care: Supporting aging in place and senior living solutions with innovative campaigns tailored to seniors and their families.
- Mental & Behavioral Health: Destigmatizing and promoting mental health and behavioral health services with empathy and impact.
- Specialized Care Areas: Elevating brands and solutions in endocrinology, gastroenterology, immunology, nephrology, pulmonology, rheumatology, ophthalmology/optical, hearing health, sleep health and more.
- Pharmaceuticals & Life Sciences: Navigating regulatory landscapes, elevating biotechnology brands and supporting research and development.
- Pet Health: Crafting campaigns for veterinary care and pet wellness products.
core knowledge areas
- Strategic Communications: Expertise in regulated and non-regulated communications, issues preparedness and crisis management.
- Data Milestones & Regulatory Expertise: Supporting clinical data, FDA approvals and regulatory milestones with precision and clarity.
- Product Launches & Management: Strategically introducing new products to market and managing their lifecycle.
- Patient Advocacy & Storytelling: Humanizing brands through compelling patient narratives and advocacy campaigns.
- Disease State Awareness & Education: Driving understanding and action around key health issues through targeted education.
- Community Engagement & Management: Building and nurturing engaged health-focused communities.
- Content Strategy & Development: Creating engaging, multi-channel content that resonates with diverse audiences.
- Media Planning & Execution: Delivering targeted campaigns that maximize reach and ROI.
- Data-Driven Solutions: Leveraging analytics and software to inform and optimize strategies.
- Pharma Expertise: Bridging the gap between science and humanity to deliver impactful pharmaceutical campaigns.
- Nonprofit Expertise: Supporting mission-driven organizations with strategies that amplify their purpose and impact.
- HIPAA Compliance: Safeguarding health data and communications with strict privacy, security measures and regulatory expertise.
Brands We've Elevated
Pipitone has supported a variety of health and wellness organizations.
The Wisdom of Aging
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Five Marketing Research Methods to Help Keep Your Pulse on Your Customer
In an effort to keep a pulse on the ever-changing world around us, it’s important to check your consumer/customer insights. Are they still relevant? Many are, but some may have taken a left turn somewhere along the way. There are many ways to gather and confirm insights.
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