From regional health systems to senior care, insurance and pharmaceuticals, our experienced team helps our clients navigate the complex—and highly regulated—world of healthcare marketing to deliver positive outcomes.
As the healthcare landscape has undergone tectonic shifts both prior to the pandemic and accelerating in its wake, Pipitone has helped our clients in the healthcare industry continue to succeed.
We understand the unique challenges healthcare brands face today. Rapid technological advancements, shifting consumer expectations, and stringent regulatory requirements create an environment that is both complex and constantly evolving. Moreover, the COVID-19 pandemic has added an extra layer of uncertainty, forcing marketers to adapt quickly to changing circumstances.
Nowhere has this evolving dynamic been more apparent than in Senior Care. The Senior Care market is evolving with new services to help more and more seniors age in their own home given lack of labor, cost and seniors desire to age in place. We helped the largest provider of Senior Care services in Western Pennsylvania, Presbyterian SeniorCare Network, help navigate and craft the myriad of communications needs during the pandemic.
Our Crisis Communication team was an integral part of their team as they worked to serve more than 6500 older adults during this unprecedented time. We work alongside their HR group by developing unique recruiting campaigns to help fill the ever-growing vacancies in the most competitive job market seen in our lifetimes. And we develop communication that is relevant to those we are targeting whether it be the senior themselves, or the adult child.
Whether it’s promoting specialized services, technologies and capabilities to enhancing patient experience and engagement, we deliver innovative and creative solutions that chart a course for success. We also help with positioning, so for instance a regional hospital can better compete against larger hospital systems.
In today’s challenging healthcare marketing environment, success requires a strategic and integrated approach. At Pipitone, we’re committed to helping you overcome obstacles and achieve your marketing objectives.
Pipitone has supported a variety of healthcare organizations – including the largest care community network in western Pennsylvania – with everything from brand repositioning and lead nurturing to media planning and crisis communications.
The senior care industry is facing strong headwinds, possibly more so than ever before. Overcoming them requires extensive knowledge, passion and some ingenuity. At Pipitone Group, our team devotes all of these to our senior care clients.
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In an effort to keep a pulse on the ever-changing world around us, it’s important to check your consumer/customer insights. Are they still relevant? Many are, but some may have taken a left turn somewhere along the way. There are many ways to gather and confirm insights.
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