01 Overview

Elevating Creative

UPMC wanted a new way to present their annual community report. They wanted it to be more digestible, high level, while still relaying key messaging and impact to the communities it serves.

02 Services

Provide options for users to intake information in a way that suits their preferences (print, digital, high level, more detailed, etc). Using an online digital tool, create an online report that can be read as straight through and/or user can easily navigate to the sections they are most interested in. Additionally, create a series of downloadable “fast facts” sheets that can be printed, emailed, and shared. Lastly, provide recommendations for an online landing page on the UPMC site that gives an overview and provides users with an opportunity to download the sheets, and review the report.

Expertise

  • Creative concept
  • Copywriting/editing; design and layout
  • HTML development
  • Implementation

03 Impact

The report hit the mark with UPMC, earning praise from its board, shareholders, and external audiences alike.