Expect creative that inspires you. Strategies that move your business forward and people passionate about what they do. At Pipitone, always expect great.
Great is never an accident. It is always the result of:
Tylenol and effective crisis management are synonymous. Between September 29 and October 1, 1982, seven people died after taking Tylenol that later was found to be laced with cyanide. The gravity of the crisis could have put the drug maker out of business. Instead, the company’s management of the situation resulted in successful business resumption, heightened respect and is regarded as the paragon of crisis management. But why?
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We recently hosted a webinar on The Reality of Change; Digital Transformation for Building Products Manufacturers where we explored the impacts of digitization and Artificial Intelligence (AI) on building products marketing.
If you missed the webinar or had to leave during it - not to worry! You can watch the recording below.
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Why is brand voice important? In today's cluttered marketplace, it is imperative to have a consistent and distinctive brand voice to break through the noise. Your brand voice is a reflection of the brand's personality and what you stand for - it's consistent and shouldn't change. Your brand tone is how you communicate your brand voice - the way you convey those characteristics - and it helps to define the words used.
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The countdown is on! It’s Less than three months until Google officially makes the transition from Universal Analytics (UA) to Google Analytics (GA4.) So, do you feel prepared? Pipitone has you covered.
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ADA compliance isn't limited to physical spaces. It encompasses all public-facing entities, including websites. Unfortunately, many brands are not prioritizing web accessibility and ADA compliance best practices, which results in a poor user experience for individuals with disabilities.
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